Not Irina Shayk through, who has taken over from the Israeli beauty as the new face of Rampage clothing - and didn't seem fazed by her predecessor at all.
The Russian model was snapped in a series of pictures - some taken behind the scenes - for the campaign for the brand's autumn collection.
The new face: Irina Shayk poses in some lingerie having signed up to front Rampage clothing's Autumn collection
She also got her sexy librarian look on as she reclined against the chair in glasses, a black leather skirt and a black bustier top.
One shot sees her posing in a tight black and white dress, while another finds the model leaning on a table in a cut-out short black dress.
Hanging around: Running her fingers through her wavy brown hair, Irina shows off a cut-out black dress from the collection
Irina said she was delighted to become the new face of the brand and added: 'I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen.
Black and white beauty: Irina showed off her curves in this simple yet chic monochrome dress
Dari Marder, chief marketing officer, Iconix Brand Group added: 'We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated.
World traveller: Irina keeps it all covered as she poses as a sexy businesswoman
Sexy secretary: Irina even manages to look hot in glasses as she poses in a black leather skirt and black bustier bra
The new campaign will debut during New York Fashion Week.
Multi-coloured chic: Irina ends the shoot on top of another chair in a tight asymmetrical patterned dress